If you want to become a real estate agent in Denver, Colorado, this is an excellent market to do so. Denver ranks high on many lists of cities that are great places to become a real estate agent. But just because this city is a great place to become an agent doesn’t mean you will be a successful real estate agent after getting your license. As with any business, you will have the burden of making it successful yourself since you will be an independent contractor selling homes for a broker on commission. So here are some ways to grow your real estate business in Denver, Colorado, so that you can start selling houses fast and making money quickly.
Build Your Brand
Although some homeowners will try to sell their homes on their own, most will want to hire a real estate agent to help with buying or selling a home. But with so many agents they can choose from in the local Denver market, you must do extraordinary things to make yourself stand out. This is a great market, but it is highly competitive. So one way to increase your visibility is to build your brand.
Sure, you will likely be working with a broker, and the broker’s brand will do a great deal to help you get noticed, especially if you are a new broker. However, you will also have to develop a brand to compete effectively among colleagues. You can do this by specializing in a specific area of the real estate industry.
Do you want clients to know you as someone who deals with property management? Or do you want clients to know you as the vacation home guru? Determine what niche you want to represent and build a brand around it.
Become an Influencer
Once you establish a brand, you will need to get the word out about your brand. The best way to do this is to become an influencer. An influencer is someone with specialized knowledge. For example, in real estate, you can be an influencer who helps clients with relocation. Or you can help clients with luxury homes. Whatever your specialty is, you will become an influencer by developing an audience who knows you for this specialty. The best way to establish a strong following is through social media.
One way to develop your influence is through the social media platform Instagram. Instagram is a great way to share photos and videos, which is an excellent way to showcase properties to various potential clients.
Like Instagram, you can also share photos and videos to help garner your influence. However, there is much more that you can do on Facebook. For example, instead of relying solely on personal Facebook pages, you can develop a business page and run paid ads that will allow you to market to plenty of interested potential buyers. There are also plenty of other functions to use, such as polls, stories, and client ratings for your business.
Youtube
Another way that you can spread your influence is by creating video content and sharing it on Youtube. This is useful, particularly if you want to upload tours of properties and show clients around the city via video footage.
Blog About The City
Helping clients buy and sell homes is not all about the house itself. Many people moving to Denver will want to also know about what’s going on around town. If your brand can incorporate information about local events, great restaurants, and fun places to visit, this can help you increase your influence among your followers.
If you have great writing skills, you can inform your followers about the city by developing a blog. This is a way for you to get more traffic to your personally branded and broker websites. Writing about specific real estate topics and including links to your sites so potential clients can reach you is a great way to grow your real estate business in Denver, Colorado.
Develop Strategic Alliances
Another way to grow your real estate business in Denver, Colorado, is through developing strategic alliances. A real estate agent isn’t just a salesperson but also should be a reliable resource for homeowners.
For instance, you may have clients who want to stage their homes to sell them. One type of strategic alliance is connecting to great home staging companies in the area. Additionally, another alliance is with great home inspectors in the local area. Knowing a few reliable ones can help you help your clients and also help you close on sales much more quickly.
Another essential strategic alliance is getting to know great home maintenance specialists in the area. Some homeowners will look to agents for expertise on fixing their homes. Being a resource that can recommend reliable maintenance companies is a critical strategic alliance.
Harness The Power of Referrals
Getting referrals is another great way to grow your real estate business in Denver, Colorado. One way to do this is to work closely with other agents in the local market or other areas of the state or nation.
For instance, you may specialize in luxury home sales in Denver, but another agent may not. When this agent comes across clients who want a luxury home in the local area, this agent can refer these customers to you. Likewise, if agents outside the state have clients that are moving to Denver to live, they can refer clients to you to help them purchase a home in Denver.
Use the Best Real Estate Tools
If you want to be a great real estate agent and outshine the competition in Denver, you will need helpful tools that keep you organized. Here are some tools you should consider using for your real estate business.
CRMs
A customer relationship management tool is the lifeblood of a real estate agent’s business. This tool allows agents to keep client info in a database, allowing them to contact them. CRM systems such as Hubspot or Salesforce will allow you to manage customer info successfully.
Personal Websites
In addition to the website provided by your broker, develop a personal website that includes your branded content and links to social media. You can build your websites through companies such as Go Daddy, WordPress, or Wix.
Apps For Signing Documents
The way to seal a deal in real estate is to have your customer sign specific documents. The sooner they can sign, the quicker the closing process can be. That’s why it is ideal to have apps that allow your clients to sign on the spot, such as DocuSign, signNow, and PandaDoc.
Apps For Capturing and Sending Documents
Time is of the essence in real estate. So, getting important documents to appropriate parties could help your clients close faster and earn your commission check sooner. Using apps that scan documents on the spot, such as Cam Scanner, Adobe Scan, or Evernote Scannable, are valuable tools.
Conclusion
Being a real estate agent in Colorado is extremely rewarding, but it is also very challenging. The more you can differentiate yourself from the competition and stand out among potential clients, the more you will be able to succeed in this business. The more you can become a resource to potential clients, the more they will see you as an expert in your field.
