Real estate is a massively crowded market, making it feel impossible for you to grow your business. Nowadays, potential homeowners have started doing home research online, and photos alone aren’t sufficient to impress clients. An excellent real estate video is all you need to make your clients comfortable enough to trust your business and get a better idea about it.
Video marketing is a marketing strategy for outsourcing your company’s products or services through video content. Real estate video marketing helps businesses fetch more clients and engage more audiences. But, in this competitive world, your real estate marketing strategy needs to stand out to take your business to new heights.
The growth of your real estate business lies in your hands. This in-depth guide to real estate video marketing will effectively help you grow your business.
6 Real Estate Video Ideas To Help You Grow Your Business
Keep these key points in mind as they will help your real estate business reach to the next level.
1. Get Creative!
The best way to start with your real estate videos is to go out and look at the other real estate videos, and then do something creative and different. Many real estate videos look alike, and after watching those videos, you need to try to do things that are different from what everyone else is doing. Ensure that you keep in mind the needs of your target audience.
Creating creative content that signifies your personality and connects your passion and hobbies will enhance your real estate video marketing. You can make short videos of the things you do regularly or create an eye-catching & unique theme with help of a video editing tool for announcing every sale that will improve your real estate business and make it grow further. Remember that being different can be helpful.
2. Real Estate Listing Videos
The expense of professionally-produced real estate videography is relatively high. And while you aim to expand your business to reach greater heights, paying for these prices would seem unnecessary when you can create your own. An affordable way to engage your audience is to develop good real estate listing videos on your own.
Here’s how you can create your listing video:
- Use pictures or videos
Creating an album with images or making a video of your listed property becomes more memorable and convenient for your clients.
- Add a voice-over
Convey all the listing information they need to know to make a buying decision while you talk your way through the house.
- Put relevant information on the screen.
Add other relevant information like lot size, square footage, price, number of bedrooms, and bathrooms by displaying it on-screen text.
- Tour the house in a similar way that people would walk in.
Start making your video at the front door, and tour the house the way you would if you were coming home from work or for dinner.
Lastly, keep your listing video to under 2 to 3 minutes. Post it on your social media channels for better promotion.
3. Real Estate Promo Videos
Real estate agents and promoters are known for self-promotion.
Try making the following real estate promotional videos:
- Client testimonial video
Video testimonials are the best tools for sales and marketing. These are excellent video content for any platform as it is easy and convenient to consume.
Prepare a convincing testimonial video for your client to finalise your following listing. You can also use it as a standard video post on various social media platforms to get the maximum clients to reach.
- Agency promo videos
Agency promotional videos give you an excellent opportunity to stand out. Here you need to briefly tour the office, introduce the staff, and provide the viewer with a glimpse of your company culture.
- Local information videos
Location is more important than the property itself. Use your videos to provide deeply researched, local information about the neighbourhoods & communities, as many buyers are willing to compromise on the property, but not the location.
4. Real Estate Videos Increases Engagement
Real estate video helps tell a story for each & every house and engages people in a way that photos do not.
Here are two key points that need to pay attention to:
- Cinematic videos
You can stand out in your real estate video if you make it in a cinematic way, thus making it worthy of a whole television spot. Try to invest some of your marketing budgets in creating this efficient video that will act as a powering tool to advance your business.
- Local spotlight videos
In the real estate business, you need to be the pillar of the community. When you highlight a local business, your audience gets a lot bigger. Do weekly interviews at local businesses, highlight community events, and showcase local charities. These ideas will help to grow your business to the next level.
5. Go Live on Social Media
Social media channels are a great platform to expand your reach to new audiences. You must be active on at least one social network for the growth of your business. By doing so, you can share your content, run ads, and drive leads while reaching out to potentially interested buyers or sellers.
Try doing live tours of new homes on social media channels. If people miss your live feed, they can still access the video as it will still be live on your wall. Live videos are also beneficial in quickly reviewing a recently opened business, announcing a sale or new listing, sharing local news, or hosting a live Q&A session for your audience.
6. Craft Your Real Estate Videos Ads Like A Pro
Crafting your real estate videos ads involves some significant actions. These are:
- Identify your client
Some social media channels have built-in algorithms, a powerful tool for formulating, identifying, and managing your ideal client.
- Build targeted audiences
You can build your targeted audience with the advanced targeting options of some social media platforms. The best audience parameters used for real estate video ads are geographic region, income, gender, and age.
- Running campaigns
Running ads campaigns on social media channels helps you get better long-term results. These campaigns get you more organic reach, making it more likely for new people to see your videos.
To stand out among the real estate market crowd, you need to grow your business effectively, and there are many ways to do so. Test the real estate marketing ideas above, see which ones are the most effective, and then find ways to optimize them for even more significant results.